ProPost vs Metricool: an honest comparison (2026)

ProPost vs Metricool

Metricool combines scheduling with strong analytics, including ads and website data, and is popular with social media managers handling several brands. ProPost focuses on writing in one professional's voice and on LinkedIn career tools. Here is how they compare.

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Who each tool is for

Analytics-first and voice-first

ProPost

ProPost is for individual professionals who want posts that sound like them on up to 12 networks, with LinkedIn tools for careers and opportunities.

Metricool

Metricool is aimed at social media managers, agencies and teams. It brings planning, analytics, competitor tracking and ads reporting together, and its pricing scales with the number of brands you manage.

Side by side

ProPost and Metricool side by side

Based on each product's official website at the time of writing (October 2026).

ProPost and Metricool side by side
Feature	ProPost	Metricool
Networks for publishing	Yes: 12: LinkedIn, X, Threads, Bluesky, Mastodon, Facebook, Instagram, TikTok, YouTube, Pinterest, Google Business Profile, Telegram	Yes: Many networks including Twitch, plus ads and website analytics; X is an add-on on some plans
AI writing in your own style	Yes: Learns from your own posts, tone, audience and topics; a built-in check rewrites machine-sounding phrasing	Partly or with limits: AI assistant with monthly credits; check their site for voice options
Different styles per channel	Yes: Several named voices, with a style assigned to each channel	Information: Check their site
LinkedIn career tools	Yes: Profile check against a job description, opportunity radar, personal CRM with outreach drafts	No: Not part of the product as far as we could find
AI assistant (MCP) support	Yes: Yes, on Pro and Premium, with drafts-only, schedule or publish permission	Yes: Official MCP, listed on every plan including Free
Free plan	Yes: Permanent Free plan: 5 AI drafts a month, 1 channel, 2 scheduled posts a week	Yes: Free plan for 1 brand, with limited monthly posts; LinkedIn and X not included
Languages (English / French)	Yes: Whole app and generated posts in English and French	Yes: Website offered in several languages including French
Pricing in XAF and mobile money	Yes: Priced in USD and XAF, with local payment options including mobile money	No: Prices shown in EUR and USD; we saw no XAF or mobile money
Pricing model	Information: Per account: Free, Pro and Premium, monthly or yearly	Information: By number of brands, in tiers

Networks for publishing
ProPost
Yes: 12: LinkedIn, X, Threads, Bluesky, Mastodon, Facebook, Instagram, TikTok, YouTube, Pinterest, Google Business Profile, Telegram
Metricool
Yes: Many networks including Twitch, plus ads and website analytics; X is an add-on on some plans
AI writing in your own style
ProPost
Yes: Learns from your own posts, tone, audience and topics; a built-in check rewrites machine-sounding phrasing
Metricool
Partly or with limits: AI assistant with monthly credits; check their site for voice options
Different styles per channel
ProPost
Yes: Several named voices, with a style assigned to each channel
Metricool
Information: Check their site
LinkedIn career tools
ProPost
Yes: Profile check against a job description, opportunity radar, personal CRM with outreach drafts
Metricool
No: Not part of the product as far as we could find
AI assistant (MCP) support
ProPost
Yes: Yes, on Pro and Premium, with drafts-only, schedule or publish permission
Metricool
Yes: Official MCP, listed on every plan including Free
Free plan
ProPost
Yes: Permanent Free plan: 5 AI drafts a month, 1 channel, 2 scheduled posts a week
Metricool
Yes: Free plan for 1 brand, with limited monthly posts; LinkedIn and X not included
Languages (English / French)
ProPost
Yes: Whole app and generated posts in English and French
Metricool
Yes: Website offered in several languages including French
Pricing in XAF and mobile money
ProPost
Yes: Priced in USD and XAF, with local payment options including mobile money
Metricool
No: Prices shown in EUR and USD; we saw no XAF or mobile money
Pricing model
ProPost
Information: Per account: Free, Pro and Premium, monthly or yearly
Metricool
Information: By number of brands, in tiers

Yes
Partly or with limits
No
Information

Where ProPost is stronger

Where ProPost goes further

Writing in your own voice

Drafts start from your writing samples, tone, audience and topics, grounded in recent news from your field, with named voices assigned per channel.

LinkedIn on the Free plan

You can connect LinkedIn on ProPost's Free plan, which Metricool's free plan excludes at the time of writing.

LinkedIn career tools

Profile check against a job description, opportunity radar and a personal CRM with outreach drafts you send yourself.

Pricing in XAF

Plans are priced in XAF as well as USD, with local payment options including mobile money.

Being fair

When Metricool may suit you better

Metricool is likely the better fit if:

You manage many brands or clients and want pricing that scales by brand.
Analytics are your priority, including competitor tracking, ads reporting and website data.
You publish to Twitch or need ads accounts in the same dashboard.
You want to connect an AI assistant without upgrading: Metricool lists MCP on its free plan, while ProPost's needs Pro or Premium.

Frequently asked questions

Is ProPost a Metricool alternative?

For individuals who mainly want to write and schedule in their own voice, often yes. For agencies and managers who need deep analytics across many brands, Metricool is more specialised.

Which free plan includes LinkedIn?

ProPost's Free plan lets you connect LinkedIn directly. According to Metricool's pricing page at the time of writing, its free plan excludes LinkedIn and X.

Do both connect to AI assistants?

Yes. Metricool lists an MCP on every plan including Free. ProPost's MCP server is on Pro and Premium, with drafts-only, schedule or publish permission.

Are both available in French?

ProPost's app and generated posts work in English and French. Metricool's website is available in French among other languages; check their site for the app.

Can I pay for ProPost in XAF?

Yes. Pro and Premium are priced in USD and XAF, with local payment options including mobile money.

About this comparison

Metricool is a trademark of its owner. ProPost is not affiliated with Metricool. This comparison reflects public information on Metricool's official website at the time of writing (checked October 26, 2026). Features and plans change often, so check their site for the current details. If you spot something out of date, tell us and we'll correct it.

Sources checked

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